SmallBizGenius Analysis

Purple Carrot, a vegan meal kit and prepared meal delivery service, receives mixed reviews regarding food quality and business practices. While some customers praise the convenience and variety, many report issues with order accuracy, freshness, and customer service.

Category Breakdown

Scores based on analysis of 96 recent reviews

Subscription & Cancellation Issues

2.0/10

Many reviewers report difficulties canceling their subscriptions, being charged after cancellation, or having their subscriptions reactivated without their consent. Several customers describe the cancellation process as intentionally confusing and predatory, with some having to involve their financial institutions to stop charges.

25 reviews mention this

Food Quality & Freshness

4.0/10

A significant number of reviewers complain about receiving spoiled or rotten ingredients, including vegetables, grains, and prepared meals. Some also mention missing ingredients, making it impossible to complete the recipes as intended, and pre-cut veggies going bad quickly.

22 reviews mention this

Customer Service

3.0/10

Many reviewers express dissatisfaction with Purple Carrot's customer service, citing unhelpful responses, lack of resolution to issues, and difficulty contacting a live person. Some customers report receiving only partial refunds for spoiled or missing ingredients, while others claim their complaints are ignored altogether.

20 reviews mention this

Order Accuracy & Delivery

3.5/10

Several reviewers report receiving incorrect orders, including meals they did not select or boxes delivered to the wrong address. Late deliveries are also a common complaint, with some customers receiving perishable food well past its expiration date.

18 reviews mention this

Taste & Recipe Quality

6.5/10

While some reviewers praise the taste and variety of Purple Carrot's recipes, others find the meals bland, uninspired, or lacking in flavor. Some also mention that the recipes can be difficult to prepare or require specialized equipment.

15 reviews mention this

Convenience & Ease of Use

7.0/10

Some reviewers appreciate the convenience of Purple Carrot's meal kits and prepared meals, particularly for busy individuals seeking plant-based options. They find the recipes easy to follow and the meals quick to prepare.

10 reviews mention this

Pros & Cons

What Customers Love

Convenient plant-based meal options for busy individuals. Mentioned 10x
"As a busy, plant-based entrepreneur, their meals have been a game-changer."
Variety of recipes and exposure to new foods and flavors. Mentioned 8x
"Not only is the variety of recipes and food new and exciting, I am learning something new each week."
Easy to prepare meals with clear instructions. Mentioned 7x
"These are SO easy! The instructions are clear and each meal takes only about 30 minutes from pulling the kit out of the fridge to sitting down to eat."
High-quality ingredients and fresh produce (according to some reviewers). Mentioned 6x
"Love the recipes and quality of the food!!"
Flexibility to skip or pause deliveries. Mentioned 4x
"I can pause or skip meals how many ever weeks I want. I can also change the number of meals I’m getting per week."

Common Complaints

Difficulties canceling subscriptions and recurring unauthorized charges. Mentioned 25x
"Cancelled the subscription 2 times already and still they send packages and bill for it."
Inconsistent food quality and frequent instances of spoiled or missing ingredients. Mentioned 22x
"Ingredients come in spoiled or missing CONSISTANTLY."
Poor customer service and lack of resolution to issues. Mentioned 20x
"Terrible company!! Good luck if you have an issue"
Inaccurate orders and late deliveries. Mentioned 18x
"They will change the order to ship what they have. They have done this to me over 5 times."
Meals can be bland or lacking in flavor. Mentioned 7x
"The meals don’t have a lot of flavor. It seems that they use no imagination in planning the meals."

Common Questions About Purplecarrot

Answers derived from customer review patterns

Is Purplecarrot legit and trustworthy?

Purple Carrot is a real company that delivers vegan meal kits and prepared meals, but many customers report issues with their service. While some reviewers have positive experiences, a significant number complain about unauthorized charges, difficulties canceling subscriptions, and receiving spoiled or missing ingredients. These issues raise concerns about the company's reliability and business practices. Potential customers should carefully consider these reports before subscribing and be prepared to monitor their accounts closely.

Based on 45 reviews

Does Purplecarrot have good customer service?

Based on the reviews, Purple Carrot's customer service is a major area of concern for many customers. Many reviewers describe the customer service as unhelpful, unresponsive, and difficult to reach. Some customers report struggling to get refunds for spoiled food or incorrect orders, while others say their complaints are simply ignored. The lack of a readily available phone number and reliance on text or email communication further contribute to customer frustration.

Based on 20 reviews

Is Purplecarrot worth it for small business?

Purple Carrot may not be the best option for small businesses seeking reliable and consistent meal solutions. The frequent complaints about order inaccuracies, spoiled ingredients, and billing issues raise concerns about the service's dependability. While the convenience of vegan meal kits might be appealing, the potential for negative experiences and the need for constant monitoring could outweigh the benefits for busy business owners. Other meal delivery services with more consistent quality and reliable customer service may be a better choice.

Based on 15 reviews

What is Purplecarrot's cancellation policy like?

Purple Carrot's cancellation policy is a frequent source of frustration for customers. Many reviewers report difficulties canceling their subscriptions, being charged after cancellation, or having their subscriptions reactivated without their consent. Some customers describe the cancellation process as intentionally confusing and predatory, with the company making it difficult to find the cancellation option or providing misleading information. Customers should carefully review the terms and conditions before subscribing and be prepared to take extra steps to ensure their subscriptions are properly canceled.

Based on 25 reviews

Why do Purple Carrot customers complain about billing issues?

Purple Carrot customers frequently complain about billing issues due to unauthorized charges, recurring charges after cancellation, and difficulties obtaining refunds. Some reviewers report being charged for meals they skipped or canceled, while others claim their subscriptions were reactivated without their consent. The company's alleged lack of transparency and confusing subscription management practices contribute to these billing problems. Customers are advised to carefully monitor their accounts and contact customer service immediately if they notice any discrepancies.

Based on 20 reviews

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